Your CD Duplication Project – Image Is Important

You’ve just put your heart, soul, time, money, blood, sweat and tears into recording your music. Now… how will your graphic design measure up? Will it do your music justice?

As a designer and someone who makes a living in the CD duplication industry it’s really astounding to see how much excellent music is dressed down by poor graphic design.

If you’re serious about your career and you care about professionalism, hiring the brother of the girlfriend of your bass player to design your CD duplication packaging isn’t in your best interest just because you can save some money… unless (of course) he’s really talented with a great portfolio of work.

While the old adage “don’t judge a book by its cover” has a lot of merit and truth to it, reality actually dictates that your entire CD duplication project may get judged on its ‘look’ long before the music is ever heard. That is… if the music does get heard.

I know what you’re thinking, “What do you mean, if the music does get heard?” Sometimes reality truly sucks, but there are situations where the ‘look’ of your CD package may determine whether or not your music ever gets listened to. The most obvious example of this is when you send your CD to a reviewer or promoter.

Reviewers and promoters receive more CDs than they can possibly give individual attention to. According to many of them, they’ve found that the ‘look’ of the CD packaging generally reflects the quality of the music contained within. So if a CD package passes the visual ‘test’ it goes into the “A” pile for review, but if it doesn’t pass the visual test it goes into the “B” pile. And where does the “B” pile end up? It either gets thrown into the garbage or it’s handed to someone further down on the food-chain.

Now let’s haul out another old adage that can be applied to this topic: “You’ve got 15 seconds to make a good first impression.” While this adage is more commonly used in conjunction with job interviews, the notion of equating quality of ‘image’ with the quality of ‘content’ is human nature, so it would be advantageous for you to adopt the ‘quality image’ way of thinking when it comes to your CD duplication project.

There’s certainly no way it could hurt.

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CDwest.ca is your source for factory-direct CD manufacturing, CD duplication, and eco-friendly print and packaging in Canada.

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